Reborn-Art Festival


© Reborn-Art Festival


Food Director

Knowing altruism,
we would like to offer you
the joy and happiness of eating.

Three of us are chefs living in Ishinomaki, and we are thankful and proud that we can prepare dishes using rich local ingredients to serve them to our customers.

The environment in which we can make the most of and present a variety of fresh ingredients produced locally is valuable to us, chefs.

Through participating in the Reborn-Art Festival, we have decided to make a challenge of probing into the attractiveness and potential of Ishinomaki food and spread them far and wide. We invite chefs working hard in various genres from around Japan to Ishinomaki, for them to get to know local rich foodstuffs, and while exchanging ideas and inspirations, we will be able to create dishes unknown yet. We would like visitors to experience the joy and happiness of eating and try to find a clue to the “new normal” and “sustainable society” that applies to Ishinomaki.

As we have survived the Great East Japan Earthquake with the spirit of altruism and we are chefs facing food materials with “flowing” lives every day, we believe that there is something we can do now.


H3 Food Design

Hirofumi Kikuchi


Born in Yamada-machi, Iwate Prefecture. After working at ANA Hotel Tokyo, Four Seasons Hotel Tokyo and Gucci Japan, he moved to Karuizawa and started to work at Hoshino Resorts in 2001. After having been involved in bridal development at Karuizawa Hotel Bleston Court, he was in charge of starting up Yukawatan which opened in 2011. In 2015, he was in charge of procuring food materials in Nagano Prefecture for Noma Tokyo Mandarin Oriental. He left Hoshino Resorts in 2016 and was awarded Good Design Award for “Mou hitotsu no daidokoro” that he produced in the same year. He founded H3 Food Design in 2018 and has been working on social designs originating in gastronomy from rural areas in Japan. He is a licensed chef, a J.S.A. certified sommelier, and food tourism Meister.

  • Session Dinner

    The chefs of restaurants representing Ishinomaki and renowned chefs from around Japan will have a session using food materials from Ishinomaki in Miyagi. While the experience of exchanging knowledge on foodstuffs and cooking techniques leads them to learn of new things and create connections for the future, guests would realize the richness of local food culture and feel the joy and happiness through the dishes.


  • Symposium

    Lectures and music programs with the theme of food/eating and panel discussions with producers as speakers will create a place for participants to perceive food in multifaceted ways and think about them. Eating is a daily behavior, but here one can acquire knowledge and hints to imagine a sustainable society.
    Supported by Kinoshita Group


  • Night Market

    Food materials from Ishinomaki are utilized and new recipes are created with guest chefs while they try to solve problems such as unused resources. The local restaurants cook a-la-carte dishes and offer them at the stall to create bustle on the riverbank at night. The participants can casually and directly experience local charms while enjoying conversations with the stallstaff.
    Supported by Kinoshita Group


  • Ishinomaki Food Adventure

    The knowledgeable local guide will take people around Ishinomaki and the Oshika Peninsula known for rich nature and the treasure of various food materials. Participants will walk around, sharpen their senses and experience the charm of food culture and history of Ishinomaki. It is a food adventure in which people can discover and learn a lot of things.


  • Reborn-Art DINING

    Dishes will be served with Ishinomaki’s seasonal ingredients and appealing attractiveness of food materials that Ishinomaki wants to spread while working on environmental problems. Guest chefs will be invited not only from Miyagi Prefecture but also Tohoku Region and all over Japan. At this dining occasion, they will create inspiring and delicious dishes one by one and bring visitors surprises, pleasure and realization.


  • Hama-saisai

    It is a cheerful and energetic eatery using local ingredients. With staff who love the beach (hama), they gather knowledge nurtured in their daily lives near the beach, offer tasty food that is specific to this place and aim to create a new and prosperous place for people to meet others.



Reborn-Art Festival 2021-22
Altruism and Fluidity

[ Period ]

August 11 (WED) - September 26 (SUN), 2021
*Closed on August 18 (WED), September 1 (WED), 15 (WED)

April 23 (SAT) - June 5 (SUN), 2022

[ Venue ]

Central Ishinomaki,
Oshika Peninsula
(Momonoura, Oginohama, Kozumi, Ayukawa),
Around Onagawa Station,
Miyagi Prefecture

Ishinomaki Area

[ Viewing Times ]

- Central Ishinomaki Area -
(final admission at 16:30)

- Other Area -
(final admission at 15:30)

Saturdays, Sundays,
public holidays and August 13-16
(final admission at 16:30)

*Hours may differ depending on the facility and work.

[ Organizers ]

Reborn-Art Festival Executive Committee
ap bank

[ Co-organizers ]

Miyagi Prefecture /
Ishinomaki City /
Shiogama City /
Higashimatsushima City /
Matsushima Town /
Onagawa Town /
Kahoku Shimpo Publishing Co. /
JR East-Sendai

[ Grant ]

The Agency for Cultural Affairs,
Government of Japan in the fiscal

[ Special sponsor ]

[ Sponsors ]


[ Supporters ]

Tohoku Broadcasting Co., Ltd. /
Sendai Television Incorporated /
Miyagi Television Broadcasting Co., Ltd. /

[ Special cooperation ]

Reborn-Art Festival Ishinomaki Executive Committee

[ Cooperation ]

Ishinomaki Senshu University

Information on this website is valid as of June 22, 2021.
Changes may occur due to the spread of COVID-19.
We would like to ask for your understanding beforehand.
For the latest information, please check this website.


Reborn-Art Festival は牡鹿半島の広大なエリアを会場とした屋外展示が中心の芸術祭であり、もともと密になりにくいニューノーマルのイベントとしてふさわしい可能性を持っていると考えます。

  • 入場時の検温
  • 鑑賞エリア・動線の
  • 消毒・手洗いエリアの
  • パーテーションの
  • 各エリアでの
  • 換気の徹底
  • 各エリアの
  • 黙食の推奨
  • マスク着用
  • 混雑時の入場制限
  • 現金授受における
  • 飲食席の
会期中何度でも作品を鑑賞できる Reborn-Art PASSPORT